British spread, Marmite is launching a "Smuggling Operation", enlisting willing Brits to smuggle jars of Marmite to New York. If you have a flight to NYC booked and are willing to take on this Mar-mighty cause, all you need to do is send Marmite a WhatsApp on +44 07516 199327.
Those who sign up will receive top-secret instructions on how to smuggle the spread across the Atlantic and distribute it to eager New Yorkers. When smugglers reach NYC, they will meet a complimentary airport transfer and they will be awarded with a limited-edition Smuggler Marmite jar.
Shirley Anne, aged 56 from London, was the first smuggler to test whether this mission was possible. She said: "I was the first of the underground ring of Marmite Smugglers to complete the mission. I saw the flyer plastered close to my local chippy and the plight struck a chord with me – imagine not being able to have Marmite!
"I texted the number and before I knew it, I was smuggling about 10 big jars… I was so nervous. Going through customs I honestly thought I was going to wet myself! But the first rule they teach you in smuggling school is that you never declare anything. And as long as there are people loving Marmite, we’re going to keep smuggling it.”
Laura Iliffe, Brand Manager at Marmite, said: “We know how much New Yorkers love their bagels, but what’s a bagel without a generous slather of Marmite? We’re calling on our fellow Brits to help us spread the love quite literally, by smuggling Marmite into the city that never sleeps. We're not just spreading Marmite; we're spreading smiles. And maybe a few suspicious looks from customs officers too.”
The deadline to apply to be a smuggler is 23:59 BST on April 29, 2024.
