Primark is lowering prices on hundreds of lines of children's clothing and accessories. This marks Primark’s second year of introducing lower prices across hundreds of essential children’ items after previously dropping its prices across kidswear ranges last summer in time for the Back-to-School shopping period.

The retailer’s new lower prices include summer wardrobe staples for kids such as swim shorts and swimsuits, selected t-shirts and shorts, sliders and baseball caps. A t-shirt and swim shorts complete with sliders and a baseball cap can be picked up for £10.50 compared to £12.50 last year. The move also extends to babywear, with a full outfit comprising of selected t-shirt and shorts now only £4.60 compared to £8 12 months ago.

Gavin Daniels, Director of Kidswear at Primark, said: “We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality. As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families. Our customers can always trust us to bring them great quality at affordable prices, and we’re proud to go even further by lowering our prices once again.”

Selected t-shirts, shorts and babywear outfits continue to be made using a minimum of 50% cotton sourced from the Primark Sustainable Cotton Programme (PSCP ).

The new products benefitting from the lower prices (compared to the price of comparable products from the Spring/Summer collection last year) include:

· Kids swim shorts from £2.50 (£3.00 in Spring/Summer 2023)

· Kids swimsuits from £2.50 (£3.00 in Spring/Summer 2023)

· Kids licensed t-shirts and shorts from £3.50 (£4.00 in Spring/Summer 2023)

· Kids sliders from £3.30 (£4.00 in Spring/Summer 2023)

· Kids baseball caps from £1.20 (£1.50 in Spring/Summer 2023)

· Baby sweatshirts and joggers from £2.30 (£3.00 in Spring/Summer 2023)

· Baby licensed t-shirts and shorts from £2.30 (£4.00 in Spring/Summer 2023)

The new prices are available on selected kids clothing which has started landing in all Primark UK stores and includes orders via its Click + Collect service currently being trialled in 57 stores across London, Wales and the North-West of England. Customers can also browse the Primark website and use the stock checker to see whether the style and size is in stock before heading into store.