McDonald’s has launched a multi-sensory burger experience at London’s Outernet, live for one day only on April 18, to celebrate their beef burgers getting a tasty makeover. DJs Rickie and Melvin took over the decks at a VIP preview of the space as guests took a journey through the creation of McDonald’s beef burgers and witnessed each ingredient come to life on the 4D Outernet screens.
Abbey Clancy, Peter Crouch, Vicky Pattison, Rylan Clark, Grace Dent, Amber Gill and Chris Hughes were in attendance, mingling with other guests and enjoying ASMR-inspired experiences to tap into sight, sound, touch, smell, and taste.
On offer were the new Big Mac, Quarter Pounder with Cheese and the Cheeseburger, all with new soft, brioche-style toasted buns, meltier cheese and juicier beef.
